I started working in fashion when I was about 14 years old, back then being scouted as a model, later as a stylist & lastly reaching my goal to be the creative director of my own Fashion brand.
I realised that I have spent half my life working towards the moment where I am at right now. 16 years that have had their challenges. At some times not knowing how to pay the rent & bills to when I thought things are getting better.
Only to discover how delicate business partnerships are & how fragile the economy of this world is & how it can disrupt so easily.
Being completely transparent with the line of products I design & the circumstances they are being made in was the reason why I bought into an existing factory back in 2017 with the help of my friends, family & customers through a crowdfunding platform.
Transparency, I want to talk about that.
When you are transparent, you invite trust by revealing that you have nothing to hide. You establish yourself as an honest, credible person in the eyes of others.
Especially in the last two years, transparency is something that bared challenges & I ask myself:
Have I been transparent with myself?
Have we been transparent with each other?
The prospect of being open and vulnerable may make you nervous but having the ability to be transparent also allows rays of light to shine through you so that Objects or Bodies can be distinctly seen.
It permits light to pass through.
After my last collection SPITTELBERG I wanted to harness the simplicity of the time we got forced to live through. I wanted to create a range of garments that give you support, that encourage you & make you feel yourself.
The result was an addition to my PULSE line, a line focusing not only on sustainable & gender neutral design but also lets the wearer be in charge. A collection to let you breathe & move freely in a time when exactly that became of the hardest things & biggest challenge for all of us. It's a summation of pieces focusing on conscious fabrics, high-quality finishing & a unisex philosophy telling a story to give the feeling of home & belonging. That lets us see the rays of light through the transparent matter which we are slowly taring holes in - together.
Dance with me to the beat of a new PULSE.