Mark Baigent looks towards a future of more inclusiveness, togetherness & acceptance. A hope to be allowed to display one's Identity & Gender without facing persecution. Drawing inspiration from European wolves, branded as an evil creature in fables & haunted by many, the she-wolf is rarely seen as a social animal.
Designer Mark Baigent is putting their “Persona” on full display for their first collection in 2022, going back to the label’s roots by displaying a concise assortment of oversized garments. Feature slogan prints on oversized T-shirts & long sleeves made of organic cotton & hemp.

Starting a dialogue between conventionalism & the binary views of today's society Encouraging a new way of thinking & how we perceive each other.